BROKEN BOW – After more than 20 years in the collision repair industry, Justin Potter is putting his experience to work as the owner of TK Collision Center, a new business in Broken Bow located in the former Rod’s Body Shop building.
The Broken Bow Chamber of Commerce recently welcomed Potter and TK Collision Center as a new chamber member. Potter established the business after Rod retired earlier this year.
Potter said owning a collision repair shop has been a longtime goal, and he wanted to keep the business locally owned while continuing to provide quality repairs for the community and surrounding area.
“I used to work at Fixed Right Auto Body and I worked there for the last 20 years. And I sat down and talked to him and we talked about it. We knew Rod was going to retire. So we wanted to keep it local, having somebody local that owned it,” Potter said.
TK Collision Center currently has three employees, all of whom worked for Rod’s Body Shop. Potter said their years of experience and craftsmanship are important assets to the new business.
“Their craftsmanship, their quality of work, their attention to detail is what’s key,” he said. “And at the end of the day we just want quality repairs for our customers.”
Potter has also introduced additional technology and training opportunities to help employees stay current with changing vehicle repair procedures.
Modern vehicles include safety features such as parking sensors and adaptive cruise control that may require calibration during repairs.
“Being educated in the repair process and finding the procedures and doing them properly are huge,” Potter said. “A lot of these things have park sensors and the adaptive cruise and some have the super cruise, so they have to be calibrated.”
The shop recently hosted a training opportunity with other area collision repair businesses to review updated repair procedures. Potter said the goal was to help shops work together and provide consistent, quality service.
Services at TK Collision Center include collision repair, paintless dent repair, windshield replacement, raptor bed liners and smaller repairs such as window regulators and door handles. The shop also works with insurance companies to help customers through the repair process.
Potter said the business focuses primarily on collision repairs, with the goal of getting vehicles repaired and back on the road as quickly as possible.
TK Collision Center is located at 79853 Highway 2 in Broken Bow. Customers can call 308-872-5346 during regular business hours, Monday through Friday, or reach out through the business’s Facebook Page
